Linda: Top Marketing Tips for Financial Advisors
Linda, Marketing Expert
Marketing is a critical success factor for independent financial advisors. As well as attracting new clients, financial advisors need to present their recommendations well. Marketing expert Linda provides three crucial marketing tips.
Critical marketing success factors for independent financial advisors include:
- Define your target audience and get to know them. Who are they? What drives them? What are their goals? What do they fear or worry about? What they like to do? Where they like to live or holiday?
- Craft your positioning and message to address them ‘personally.’ What makes your offer unique and resonates with them. Ideally, strike an emotional cord with your target audience by addressing what they want, fear, and care about.
- Keep it simple, and don’t be afraid to repeat your message. The conventional wisdom is that people need to hear a message 7 times before remembering or wanting to take action.
Women often undersell themselves, feeling uncomfortable about self-promotion. However, basic marketing fundamentals still apply. First, get to know your target client or company. Second, understand what you bring that will help them. Third, know how you will improve their situation. Finally, remember to summarise all these points at the end of the discussion.
Understanding your client’s views on risk is essential to provide great client service. Attavita Risk determines each investor’s risk preference, risk capacity and risk/return needs in an easy and intuitive way. Investment preferences, based on investor values, are also identified. As circumstances change, Attavita Risk recalibrates the appropriate investment portfolio risk levels. Attavita Risk enhances client service, in both the short and long term.